{"product_id":"marketing-metaphors-and-metamorphosis-p-kitchen-9781349547098","title":"Marketing Metaphors and Metamorphosis","description":"Metaphors are widely used within marketing literature, yet so far have remained unacknowledged. This book aims to redress that omission. Such widely known topics such as globalization of markets, viral marketing and many others are in fact metaphors; moreover, marketing itself may be a metaphor, underlying many exchanges and relationships.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e P. Kitchen\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1349547093\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781349547098\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/01\/2008\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 227\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.70lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.56d","brand":"P. Kitchen","offers":[{"title":"Paperback","offer_id":47200591839487,"sku":"9781349547098","price":54.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_f4e2a930-f2e4-4abd-aed2-b70dfc2d12a1.jpg?v=1756787345","url":"https:\/\/www.whiterainbookhouse.com\/products\/marketing-metaphors-and-metamorphosis-p-kitchen-9781349547098","provider":"WR Book House","version":"1.0","type":"link"}