{"product_id":"marketing-methods-to-improve-company-marcos-fava-neves-9780415873772","title":"Marketing Methods to Improve Company Strategy: Applied Tools and Frameworks to Improve a Company's Competitiveness Using a Network Approach","description":"\u003cp\u003eThis book consolidates over 10 years of academic research and consulting activities developed by the authors. The core themes include methods (step frameworks and analytic tools) in marketing and strategy addressed to support managerial planning, analysis, and decision making in these areas. It will be of practical use to students of Business Administration and practitioners seeking new methods to implement to increase their productivity.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Marcos Fava Neves,Luciano Thome E. Castro,Matheus Alberto Consoli\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0415873770\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780415873772\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/20\/2010\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 128\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.55lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.30h x 5.40w x 0.60d","brand":"Marcos Fava Neves","offers":[{"title":"Paperback","offer_id":48443489812735,"sku":"9780415873772","price":59.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_21f58c96-f789-41f6-8e82-91e43cefd2e8.jpg?v=1777205853","url":"https:\/\/www.whiterainbookhouse.com\/products\/marketing-methods-to-improve-company-marcos-fava-neves-9780415873772","provider":"WR Book House","version":"1.0","type":"link"}