{"product_id":"marketing-metrics-christina-inge-9781398606593","title":"Marketing Metrics: Leverage Analytics and Data to Optimize Marketing Strategies","description":"\u003cp\u003e\u003cb\u003eStop feeling overwhelmed by data and start using it to its full potential, to create an agile and forward-looking strategy that enables customer-centric marketing, builds your brand and develops product strategies.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eMany brands talk about creating a marketing strategy powered by data, analytics and metrics. Yet too often they're still overwhelmed by data, or unsure of how to use it to create a flexible and future-focused strategy that doesn't just validate what's happened in the past. \u003cb\u003e\u003ci\u003eMarketing Metrics\u003c\/i\u003e\u003c\/b\u003e takes readers through all the stages of implementing a data-first strategy, from early-stage adoption to more advanced customization. Featuring examples from a range of organizations including Coca-Cola and Mercedes-Benz, it shows how to create a strategy which leverages consumer data for customer-centric marketing, establishes the ROI of channels and campaigns, strengthens brands and creates data-driven product strategies. \u003cp\u003e\u003c\/p\u003eCovering the range of new global laws that impact consumer privacy and data collection and usage, \u003cb\u003e\u003ci\u003eMarketing Metrics\u003c\/i\u003e\u003c\/b\u003e shows how to use data in a non-invasive, secure and ethical way. Also showing how to communicate critical data to the right stakeholders and the skills of the data-savvy marketer, this is a clear and jargon-free guide to creating a future-focused and data-powered marketing strategy.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Christina Inge\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1398606596\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781398606593\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/27\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 336\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.04lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.91d","brand":"Christina Inge","offers":[{"title":"Paperback","offer_id":43945842344191,"sku":"9781398606593","price":41.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_dd0cc69e-dfd5-473b-a4c2-03f26ad46edb.jpg?v=1681510070","url":"https:\/\/www.whiterainbookhouse.com\/products\/marketing-metrics-christina-inge-9781398606593","provider":"WR Book House","version":"1.0","type":"link"}