{"product_id":"marketing-mistakes-and-successes-robert-f-hartley-9781118078464","title":"Marketing Mistakes and Successes","description":"\u003cp\u003eThis best-selling casebook, now in its \u003ci\u003e12th edition\u003c\/i\u003e, presents a series of real-life scenarios, packed with practical tips, insider insights, and marketing advice. In an engaging, conversational style, each story provides detailed analyses of the decisions and practices that led to major marketing wars, comebacks, mistakes, and successes.\u003c\/p\u003e \u003cp\u003eAs a supplement or main text, this book can be used in a variety of courses, both undergraduate and graduate, ranging from introduction to marketing, marketing management and strategic marketing. Adopt the whole book, or choose the cases that best fit your syllabus through a simple three-step process in Wiley Custom Select. Visit customselect.wiley.com to get started.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Robert F. Hartley, Cindy Claycomb\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1118078462\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781118078464\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/07\/2013\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 416\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.02lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.03h x 6.09w x 0.54d","brand":"Robert F. Hartley","offers":[{"title":"Paperback","offer_id":43924120568063,"sku":"9781118078464","price":85.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_5e3188a3-8e48-4f5c-9a6a-eb86a890034d.jpg?v=1681068598","url":"https:\/\/www.whiterainbookhouse.com\/products\/marketing-mistakes-and-successes-robert-f-hartley-9781118078464","provider":"WR Book House","version":"1.0","type":"link"}