{"product_id":"marketing-mojo-david-herscott-9780595376421","title":"Marketing Mojo: Brand Building in an Age of Consumer Control","description":"The marketing landscape your business faces today is competitive, complex and fragmented. Everywhere they turn, consumers are accosted by thousands of marketing messages, they don't trust any of them, and worse, they now have the power to tune them out with innovations like DVR and satellite radio. This book, based on proven marketing techniques derived from case studies and experiences, will help your company to raise its voice and say, 'Look at me world. I'm different. I'm better.\" \u003cp\u003e These techniques are called \u003ci\u003eMarketing Mojo\u003c\/i\u003e-the ability to inject and harmonize all facets of your company's communications with a highly charged stimulus to maximize the impact of your marketing dollar. Inside, you'll learn how to infuse it into your business; from doing a communications audit to utilizing alternative media. \u003c\/p\u003e\u003cp\u003e Companies like Nike and Target thrive on Mojo. Using what seems like marketing magic, they've created brands that are instantly recognizable. But it isn't magic. It's about: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eUnification. \u003c\/li\u003e\n\u003cli\u003eDifferentiation. \u003c\/li\u003e\n\u003cli\u003eMotivation \u003c\/li\u003e\n\u003cli\u003eCommunication\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e With \u003ci\u003eMarketing Mojo\u003c\/i\u003e injected into your company, it can thrive too-pack your tradeshow booth, increase sales, and have industry publications knocking at the door.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e David Herscott\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0595376428\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780595376421\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e iUniverse\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/20\/2005\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 124\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.31lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.00h x 5.00w x 0.29d\u003c\/p\u003e","brand":"David Herscott","offers":[{"title":"Paperback","offer_id":48441107480831,"sku":"9780595376421","price":12.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_086b9982-b650-4ea9-99f1-1cd5c1e2dcf1.jpg?v=1777188736","url":"https:\/\/www.whiterainbookhouse.com\/products\/marketing-mojo-david-herscott-9780595376421","provider":"WR Book House","version":"1.0","type":"link"}