{"product_id":"marketing-of-consumer-financial-products-ritu-srivastava-9781637424308","title":"Marketing of Consumer Financial Products: Insights From Service Marketing","description":"\u003cp\u003e\u003cb\u003eThis book uses insights from services marketing to illustrate how financial service providers should utilize service marketing concepts to provide customers with quality, satisfaction, and memorable experience.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eMarketing has been traditionally goods oriented with a business to customer focus. However, it is established that financial service organizations also need a focused marketing strategy in the business to consumer space.\u003c\/p\u003e\u003cp\u003eThis book uses insights from services marketing to illustrate how financial service providers should utilize service marketing concepts to provide customers with quality, satisfaction, and memorable experience. This book is particularly useful to managers in financial organizations, executives enrolled in a management course, faculty and post graduate students of a management course.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Ritu Srivastava\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1637424302\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781637424308\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Business Expert Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/21\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 142\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.44lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.30d","brand":"Ritu Srivastava","offers":[{"title":"Paperback","offer_id":44131936239871,"sku":"9781637424308","price":28.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_bdd4be30-277a-4d7e-8c84-98bb15cacdc8.jpg?v=1687477268","url":"https:\/\/www.whiterainbookhouse.com\/products\/marketing-of-consumer-financial-products-ritu-srivastava-9781637424308","provider":"WR Book House","version":"1.0","type":"link"}