{"product_id":"marketing-of-engineering-consultancy-services-pradeep-kumar-chatterjee-9780791861837","title":"Marketing of Engineering Consultancy Services: A Global Perspective","description":"\u003cp\u003eMarketing of Engineering Consultancy Services: \u003c\/p\u003e\u003cp\u003eA Global Perspective\u003c\/p\u003e\u003cp\u003ePradeep Kumar Chatterjee and Partho Pratim Chatterjee\u003c\/p\u003e\u003cp\u003eMarketing of Engineering Consultancy Services has always been a complex and\u003c\/p\u003e\u003cp\u003emulti-disciplinary subject, more so in a world of interconnected economies. The\u003c\/p\u003e\u003cp\u003ecross-border sourcing of services as an integral part of the global value chain\u003c\/p\u003e\u003cp\u003egained momentum with enhanced economic globalization. We are in the cusp of\u003c\/p\u003e\u003cp\u003ethe creative disruption of Industrial Revolution 4.0 (IR 4.0), where technology is set\u003c\/p\u003e\u003cp\u003eto change the way we live and work. This technology disruption is spearheaded\u003c\/p\u003e\u003cp\u003eby Artificial Intelligence (AI), Internet of Things (IoT), and Machine Learning.\u003c\/p\u003e\u003cp\u003eAs the global economy and society undergoes a tectonic shift to post-industrial\u003c\/p\u003e\u003cp\u003einformation society with knowledge capital as its new resource, marketing of\u003c\/p\u003e\u003cp\u003eservices is concurrently experiencing a paradigm shift. This book is a unique\u003c\/p\u003e\u003cp\u003eblend of the authors' decades of experience in the engineering consultancy\u003c\/p\u003e\u003cp\u003eservice industry, combined with scholarly and academic excellence.\u003c\/p\u003e\u003cp\u003eWith this book, readers should be able to: \u003c\/p\u003e\u003cp\u003e- Understand engineering consultancy services and the market paradigms from\u003c\/p\u003e\u003cp\u003ea global perspective.\u003c\/p\u003e\u003cp\u003e- Understand the unique features of engineering consultancy services and their\u003c\/p\u003e\u003cp\u003eimplications for marketing.\u003c\/p\u003e\u003cp\u003e- Explain the quality elements of engineering consultancy services.\u003c\/p\u003e\u003cp\u003e- Understand the issues concerning the quality, cost-benefit analysis of quality\u003c\/p\u003e\u003cp\u003eof engineering consultancy services.\u003c\/p\u003e\u003cp\u003e- Understand how engineering consultants are appointed by clients under\u003c\/p\u003e\u003cp\u003einternational competitive bidding (ICB).\u003c\/p\u003e\u003cp\u003e- Define marketing of engineering consultancy services and explain why\u003c\/p\u003e\u003cp\u003escientific marketing is essential for engineering consultancy firms.\u003c\/p\u003e\u003cp\u003e- Understand the client relationship, the people (engineer) factor, Internal\u003c\/p\u003e\u003cp\u003emarketing.\u003c\/p\u003e\u003cp\u003e- Formulate marketing mixes (8Ps) for engineering consultancy services\u003c\/p\u003e\u003cp\u003e- And much more \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Pradeep Kumar Chatterjee, Partho Pratim Chatterjee\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 079186183X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780791861837\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e American Society of Mechanical Engineers\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/01\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 138\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.43lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.30d","brand":"Pradeep Kumar Chatterjee","offers":[{"title":"Paperback","offer_id":44120209490175,"sku":"9780791861837","price":49.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_e6dad945-a09a-48b1-abc9-871c0c985878.jpg?v=1687413117","url":"https:\/\/www.whiterainbookhouse.com\/products\/marketing-of-engineering-consultancy-services-pradeep-kumar-chatterjee-9780791861837","provider":"WR Book House","version":"1.0","type":"link"}