{"product_id":"marketing-of-services-vibrant-publishers-9781636514338","title":"Marketing of Services: Retailing and Health Care","description":"\u003cp\u003e����️ \u003cstrong\u003eMaster Service Marketing in Retail \u0026amp; Healthcare!\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eMarketing of Services: Retailing and Health Care by \u003cstrong\u003eNaresh Malhotra\u003c\/strong\u003e delves into the \u003cstrong\u003eunique challenges and strategies\u003c\/strong\u003e involved in marketing \u003cstrong\u003eintangible services\u003c\/strong\u003e-specifically in \u003cstrong\u003eretail and healthcare sectors\u003c\/strong\u003e. As part of the Legend in Marketing series, this book presents groundbreaking research on \u003cstrong\u003econsumer expectations, service quality, branding, and customer satisfaction\u003c\/strong\u003e in service-driven industries.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis volume explores \u003cstrong\u003eservice differentiation, patient-centered healthcare marketing, customer experience in retail, and innovations in service delivery\u003c\/strong\u003e. It also highlights \u003cstrong\u003ethe impact of digital transformation, AI, and data-driven personalization in modern service marketing.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWith real-world examples and expert analysis, this book is essential for \u003cstrong\u003eretail executives, healthcare marketers, business strategists, and researchers\u003c\/strong\u003e aiming to \u003cstrong\u003eenhance service delivery, improve brand perception, and foster customer loyalty.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e���� \u003cstrong\u003eStay ahead in service marketing-get your copy today!\u003c\/strong\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Vibrant Publishers,Naresh K. Malhotra\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1636514332\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781636514338\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Vibrant Publishers\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/29\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 288\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.85lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.60d","brand":"Vibrant Publishers","offers":[{"title":"Paperback","offer_id":48449922138367,"sku":"9781636514338","price":90.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_09f03722-3b98-4bc1-8f1b-363f61734636.jpg?v=1777265490","url":"https:\/\/www.whiterainbookhouse.com\/products\/marketing-of-services-vibrant-publishers-9781636514338","provider":"WR Book House","version":"1.0","type":"link"}