{"product_id":"marketing-perspectives-on-phygitalization-sudhir-rana-9781774918463","title":"Marketing Perspectives on Phygitalization","description":"\u003cp\u003eThe fusion of physical and digital experiences has given rise to a new phenomenon known as \"phygitalization,\" where companies seamlessly integrate both realms to create a cohesive and immersive customer experience. This new book examines the opportunities and challenges that this convergence presents and highlights strategies that companies can employ to leverage its full potential. Drawing upon the expertise of marketing professionals, industry leaders, and academic researchers, this book offers a comprehensive overview of the key concepts, strategies, and best practices for employing phygitalization in marketing, providing a practical perspective through case studies and focused discussions.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Sudhir Rana\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1774918463\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781774918463\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Apple Academic Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/13\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 354\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.55lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.88d","brand":"Sudhir Rana","offers":[{"title":"Hardcover","offer_id":46526180425983,"sku":"9781774918463","price":200.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_2f320bcf-2e85-409d-a400-f7d0fe2a6e3f.jpg?v=1737555419","url":"https:\/\/www.whiterainbookhouse.com\/products\/marketing-perspectives-on-phygitalization-sudhir-rana-9781774918463","provider":"WR Book House","version":"1.0","type":"link"}