{"product_id":"marketing-plans-malcolm-mcdonald-9781119943136","title":"Marketing Plans: A Complete Guide in Pictures","description":"An imaginative, witty, original but deadly serious introduction to all the concepts you need in marketing today. \u003cp\u003eSuccessful executives know that marketing as a process and an orientation is a necessity for understanding where a company needs to go and how to get there. It's not difficult to spot those organizations that have failed to adopt a marketing approach \u003c\/p\u003e \u003cp\u003eIn order for managers and students to quickly grasp the key principles, one of the world's leading marketing educators, Malcolm McDonald, has teamed up with expert cartoonist and educational designer, Peter Morris, to create this short, unique and powerful guide.\u003c\/p\u003e \u003cp\u003eUsing black and white cartoons and graphics packed with ideas and examples, \u003ci\u003eMarketing Plans: A Complete Guide in Pictures\u003c\/i\u003e is a highly accessible primer that is both a rigorous and serious introduction to the subject for those discovering marketing for the first time, and a versatile companion for more experienced professionals.\u003c\/p\u003e \u003cp\u003eThis book is based on the international bestseller \u003ci\u003eMarketing Plans: How to Prepare Them, How to Use Them\u003c\/i\u003e by Malcolm McDonald and Hugh Wilson (Wiley).\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Malcolm McDonald\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1119943132\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781119943136\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/05\/2012\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 176\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.62lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.61h x 6.69w x 0.36d","brand":"Malcolm McDonald","offers":[{"title":"Paperback","offer_id":44583931543807,"sku":"9781119943136","price":34.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_2579aee1-d029-4075-a190-a6add03b4372.jpg?v=1701884332","url":"https:\/\/www.whiterainbookhouse.com\/products\/marketing-plans-malcolm-mcdonald-9781119943136","provider":"WR Book House","version":"1.0","type":"link"}