{"product_id":"marketing-plans-malcolm-mcdonald-9781394177103","title":"Marketing Plans: Profitable Strategies in the Digital Age","description":"\u003cp\u003e\u003cb\u003eThe latest edition of the leading and internationally bestselling text on marketing planning\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIn the newly revised ninth edition of \u003ci\u003eMarketing Plans\u003c\/i\u003e, a team of renowned marketing strategists and professors delivers a fully updated version of the gold standard in marketing planning textbooks. The book contains a proven, start-to-finish approach to planning your firm's marketing and is complemented by brand-new content on digital marketing and sustainable marketing.\u003c\/p\u003e \u003cp\u003eThe authors have also included best-practice guidance on omnichannel management, integrated marketing communications, key account management, and customer experience management. The book provides: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eA best-practice, step-by-step process for coordinating marketing strategy and planning\u003c\/li\u003e \u003cli\u003eMethods to create powerful, differentiated value propositions\u003c\/li\u003e \u003cli\u003eTools to prioritise marketing efforts on segments and strategies that will deliver the greatest returns in growth and profits\u003c\/li\u003e \u003cli\u003eLessons from the leaders on how to embed world-class marketing within the organisation.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003ePerfect for students and executives alike in marketing, sales, strategy, and general management, \u003ci\u003eMarketing Plans\u003c\/i\u003e, 9th edition remains the world's leading resource on the critical topic of marketing strategy and planning.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Malcolm McDonald, Hugh Wilson, Dave Chaffey\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1394177100\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781394177103\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/18\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 656\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.97lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.55h x 7.40w x 1.17d","brand":"Malcolm McDonald","offers":[{"title":"Paperback","offer_id":44450062729471,"sku":"9781394177103","price":50.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_70d9dc8a-0ad7-4ff4-bdb3-4441776fee58.jpg?v=1698502555","url":"https:\/\/www.whiterainbookhouse.com\/products\/marketing-plans-malcolm-mcdonald-9781394177103","provider":"WR Book House","version":"1.0","type":"link"}