{"product_id":"marketing-principles-gopal-iyer-9781423215042","title":"Marketing Principles","description":"\u003cbr\u003e Business students and professionals, self-made entrepreneurs and corporate players can use this reference tool to make the grade in marketing courses or keep concepts and their details in order in the busy pace of the working business world. The most important core concepts are explained and options behind those concepts are concise and easy to review being expertly written to offer more answers per page than any publication you've read before. In 6 laminated pages you can quickly review to boost that test score or refresh your memory on organizational buying. \u003cbr\u003e Topics covered include: \u003cul\u003e\n\u003cli\u003eFoundations - Basic Concepts\u003c\/li\u003e\n\u003cli\u003eMarketing Strategy \u0026amp; Plans\u003c\/li\u003e\n\u003cli\u003eMarketing Information Systems\u003c\/li\u003e\n\u003cli\u003eUnderstanding Consumer Behavior\u003c\/li\u003e\n\u003cli\u003eUnderstanding Organizational Buying\u003c\/li\u003e\n\u003cli\u003eMarket Segmentation, Targeting \u0026amp; Positioning\u003c\/li\u003e\n\u003cli\u003eProduct \u0026amp; Brand Strategy\u003c\/li\u003e\n\u003cli\u003eServices Marketing\u003c\/li\u003e\n\u003cli\u003eDistribution \u0026amp; Logistics\u003c\/li\u003e\n\u003cli\u003ePromotion Decisions\u003c\/li\u003e\n\u003cli\u003ePricing\u003c\/li\u003e\n\u003cli\u003eInternational Marketing\u003c\/li\u003e\n\u003cli\u003ePromotion Decisions\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Gopal Iyer\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1423215044\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781423215042\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Quickstudy Reference Guides\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/31\/2010\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 6\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Other\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.15lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 11.30h x 8.70w x 0.10d","brand":"Gopal Iyer","offers":[{"title":"Other","offer_id":44652339003647,"sku":"9781423215042","price":6.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_b15b4399-88a0-4485-93e4-f08bc816555c.jpg?v=1704215619","url":"https:\/\/www.whiterainbookhouse.com\/products\/marketing-principles-gopal-iyer-9781423215042","provider":"WR Book House","version":"1.0","type":"link"}