{"product_id":"marketing-public-sector-services-jennifer-bean-9781899448777","title":"Marketing Public Sector Services","description":"\u003cp\u003eMarketing Public Sector Services is one of a series of books entitled \"Essential Skills for the Public Sector\". It sets out the fundamental principles of marketing and applies them to a public sector context. The content includes the marketing mix, how to develop a marketing plan, market research techniques and examples of how to implement a marketing strategy and plan. It is increasingly important that public sector services are customer focussed and effective marketing helps to achieve this. Whether or not the public service being delivered is in a competitive environment, managers should see marketing as a fundamental part of the management process. There are worked examples and practical exercises which allow the theory to be put into practice, encouraging self-development and continuous improvement. The style is simple, easy to read, and accessible to staff at all levels within an organisation. It is an essential addition to a manager's toolkit of skills and knowledge.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jennifer Bean,Lascelles Hussey\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1899448772\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781899448777\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Hb Publications\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/01\/2012\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 138\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.38lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.27h x 5.83w x 0.30d","brand":"Jennifer Bean","offers":[{"title":"Paperback","offer_id":48153860079871,"sku":"9781899448777","price":21.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_04bb9d41-b508-4705-9832-b77ffab10c81.jpg?v=1770786317","url":"https:\/\/www.whiterainbookhouse.com\/products\/marketing-public-sector-services-jennifer-bean-9781899448777","provider":"WR Book House","version":"1.0","type":"link"}