{"product_id":"marketing-public-transit-j-e-bateson-9780275924997","title":"Marketing Public Transit: A Strategic Approach","description":"\u003ci\u003eMarketing Public Transit\u003c\/i\u003e provides managers with a decision-making framework for planning, designing, and promoting public transportation--particularly in a time of limited resources. By using the proper marketing mix--of service, price, communication with customers and distribution--the appropriate solution to the diversity of problems facing the nation's mass transit systems can be better achieved.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e J. E. Bateson,George S. Day,Gordon Lewin\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0275924998\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780275924997\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Praeger\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/17\/1987\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 238\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.09lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.56d","brand":"J. E. Bateson","offers":[{"title":"Hardcover","offer_id":48241025024255,"sku":"9780275924997","price":100.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_8fdaf747-8cad-4c0d-b56e-559fac96926c.jpg?v=1772652427","url":"https:\/\/www.whiterainbookhouse.com\/products\/marketing-public-transit-j-e-bateson-9780275924997","provider":"WR Book House","version":"1.0","type":"link"}