{"product_id":"marketing-reality-lexx-che-9798250675406","title":"Marketing Reality: Strategy, Positioning, and Responsibility","description":"This book is not written for a mass audience. \u003cp\u003e\u003c\/p\u003eThe book \u003cb\u003eMarketing Reality\u003c\/b\u003e is intended for: \u003cbr\u003e- experienced professionals working inside real systems rather than academic models;\u003cbr\u003e- senior leaders and lead practitioners - managers, marketers, art directors, strategists, operational and creative leads;\u003cbr\u003e- consulting and agency teams carrying responsibility for decisions rather than presentations;\u003cbr\u003e- educators in management, marketing, design, and applied disciplines;\u003cbr\u003e- senior students prepared for real professional responsibility without protective abstractions. \u003cp\u003e\u003c\/p\u003eThis book is not motivation, not a methodology, not a textbook, and not a collection of practices. It does not offer frameworks, tools, step-by-step systems, success cases, or inspirational narratives. Nothing in this text is designed to be extracted as a \"practice\" or applied as a reusable recipe. \u003cp\u003e\u003c\/p\u003eThis text is not meant to be read quickly or linearly. It assumes slow reading, non-linear movement, and return. There is no promise of outcome, improvement, or efficiency. Value is created through sustained cognitive effort rather than utility. \u003cp\u003e\u003c\/p\u003eThis book is autonomous, yet it strengthens a broader body of work concerned with work, form, position, and responsibility. Together, these texts form a closed architecture of thinking rather than a modular library of ideas. \u003cp\u003e\u003c\/p\u003eThis is not a product for everyone - and it is designed that way.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Lexx Che\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798250675406\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/04\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 244\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.73lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.51d","brand":"Lexx Che","offers":[{"title":"Paperback","offer_id":48997518082303,"sku":"9798250675406","price":16.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/marketing-reality-lexx-che-9798250675406","provider":"WR Book House","version":"1.0","type":"link"}