{"product_id":"marketing-research-and-modeling-yoram-wind-9781402075964","title":"Marketing Research and Modeling: Progress and Prospects: A Tribute to Paul E. Green","description":"\u003cp\u003eThis work addresses state-of-the-art developments, including new techniques and methodologies by leading experts in marketing and marketing research. It emphasizes new developments in Bayesian decision analysis, multivariate analysis, multidimensional scaling, conjoint analysis, applications of conjoint and MDS technique, data mining, cluster analysis, and neural networks.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Yoram Wind\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1402075960\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781402075964\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Springer\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/31\/2003\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 346\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.58lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.46h x 6.60w x 0.97d","brand":"Yoram Wind","offers":[{"title":"Hardcover","offer_id":44058523435263,"sku":"9781402075964","price":249.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_07e487f6-86af-4c6b-bfd8-0e37f48083bf.jpg?v=1685053047","url":"https:\/\/www.whiterainbookhouse.com\/products\/marketing-research-and-modeling-yoram-wind-9781402075964","provider":"WR Book House","version":"1.0","type":"link"}