{"product_id":"marketing-research-manoj-malhotra-9780134734842","title":"Marketing Research: An Applied Orientation","description":"\u003ci\u003eFor undergraduate and graduate courses in marketing research.\u003c\/i\u003e \u003cbr\u003e \u003cb\u003eAn applied and practical marketing research text\u003c\/b\u003e With a do-it-yourself, hands-on approach, \u003cb\u003e\u003ci\u003eMarketing Research: An Applied Orientation \u003c\/i\u003e\u003c\/b\u003eillustrates the interaction between marketing research decisions and marketing management decisions. This text uses a practical six-step framework for conducting marketing research, utilizing a variety of marketing companies to highlight qualitative and quantitative research strategies. The \u003cb\u003e7th Edition \u003c\/b\u003eprovides current, contemporary, and illustrative material sensitive to user needs. And with detailed emphasis on how to run the SPSS and SAS programs, marketing research students obtain the most extensive help available on this industry.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Naresh Malhotra\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 013473484X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780134734842\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Pearson\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/03\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 896\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 4.18lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.90h x 8.70w x 1.30d","brand":"Naresh Malhotra","offers":[{"title":"Hardcover","offer_id":44075955781887,"sku":"9780134734842","price":299.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_cd40f627-7e1d-4dc1-a85f-224541012b77.jpg?v=1685462382","url":"https:\/\/www.whiterainbookhouse.com\/products\/marketing-research-manoj-malhotra-9780134734842","provider":"WR Book House","version":"1.0","type":"link"}