{"product_id":"marketing-research-methods-mercedes-esteban-bravo-9781108792691","title":"Marketing Research Methods: Quantitative and Qualitative Approaches","description":"Covering both quantitative and qualitative market research methods and including rigorous academic theory, this book explains the breadth of modern methods for upper level business and social science students.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Mercedes Esteban-Bravo, Jose M. Vidal-Sanz\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1108792693\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781108792691\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Cambridge University Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/28\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 882\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 4.10lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.50h x 7.70w x 1.50d","brand":"Mercedes Esteban-Bravo","offers":[{"title":"Paperback","offer_id":43989130248447,"sku":"9781108792691","price":74.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_399b1a17-8962-4826-a464-129067dde17c.jpg?v=1683297776","url":"https:\/\/www.whiterainbookhouse.com\/products\/marketing-research-methods-mercedes-esteban-bravo-9781108792691","provider":"WR Book House","version":"1.0","type":"link"}