{"product_id":"marketing-research-riccardo-benzo-9781446294369","title":"Marketing Research: Planning, Process, Practice","description":"\u003cstrong\u003eMarketing Research\u003c\/strong\u003e outlines the key principles and skills involved at each step of the marketing research process, providing readers with targeted, practical solutions to a range of issues and equipping them with the tools they need to overcome the common pitfalls of designing research projects.\u003cbr\u003e \u003cbr\u003e The chapters are arranged into core sections which progress systematically through the marketing research process, starting with designing and setting up research, to undertaking qualitative and quantitative research, and finally, summarizing and reporting research.\u003cbr\u003e \u003cbr\u003e To aid students in their research project, each chapter features a collection of learning features, such as: \u003cul\u003e \u003cli\u003eCase studies and international real-world examples \u003c\/li\u003e \u003cli\u003eEthics boxes - Highlighting ethical implications in research projects \u003c\/li\u003e \u003cli\u003eAdvanced boxes - Signaling more challenging topics students can return to after they have mastered the basics \u003c\/li\u003e \u003cli\u003eActivity boxes - Encouraging students to understand how what they have learned applies to their own experiences \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThe book is complemented by a range of online resources, including PowerPoint slides, multiple choice questions, free online exercise links, and discussion guides for Case Study \u0026amp; Additional Reading sections.\u003cbr\u003e \u003cbr\u003e Suitable reading for students who are undertaking a marketing research project.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Riccardo Benzo, Marwa Gad Mohsen, Chahid Fourali\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1446294366\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781446294369\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Sage Publications Ltd\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/01\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 432\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.05lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.60h x 21.80w x 0.80d","brand":"Riccardo Benzo","offers":[{"title":"Paperback","offer_id":43935806783743,"sku":"9781446294369","price":86.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_ad98a6ab-4630-4e98-b751-aed6c4e0e43e.jpg?v=1681421919","url":"https:\/\/www.whiterainbookhouse.com\/products\/marketing-research-riccardo-benzo-9781446294369","provider":"WR Book House","version":"1.0","type":"link"}