{"product_id":"marketing-research-v-kumar-9781636513133","title":"Marketing Research: Applications","description":"\u003cp\u003e\"Marketing Research: Applications\" by V. Kumar dives into the practical side of marketing research, providing a guide to implementing robust research methodologies in real-world scenarios. Designed for students, researchers, and business professionals, this book combines theory with hands-on applications, presenting a comprehensive framework for gathering, analyzing, and interpreting data to make informed marketing decisions. With a focus on contemporary methods, V. Kumar explores survey design, sampling techniques, data analysis, and digital tools that enhance the efficiency and accuracy of marketing insights. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eEach chapter breaks down complex concepts into digestible content and includes case studies, step-by-step processes, and example-driven exercises, allowing readers to understand how to translate data into actionable strategies. Covering a range of marketing research applications, from customer segmentation to brand positioning and market forecasting, this essential guide empowers readers to navigate today's competitive landscape with confidence. Whether preparing for a career in marketing or enhancing an existing skill set, \"Marketing Research: Applications\" equips readers with the knowledge and tools to transform raw data into valuable marketing intelligence. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e V. Kumar,Vibrant Publishers\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1636513131\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781636513133\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Vibrant Publishers\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/15\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 292\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.87lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.61d","brand":"V. Kumar","offers":[{"title":"Paperback","offer_id":47930857324799,"sku":"9781636513133","price":90.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_f004a0f2-f8f4-4774-8034-b3d83523eee3.jpg?v=1766344750","url":"https:\/\/www.whiterainbookhouse.com\/products\/marketing-research-v-kumar-9781636513133","provider":"WR Book House","version":"1.0","type":"link"}