{"product_id":"marketing-research-v-kumar-9781636513157","title":"Marketing Research: New Methodology","description":"\u003cp\u003e\u003cem\u003eMarketing Research: New Methodology by V. Kumar\u003c\/em\u003e offers an innovative look at advanced research techniques, equipping readers with cutting-edge methods for real-world marketing insights. This book delves into modern approaches like machine learning applications, data mining, and real-time analytics that redefine traditional marketing research. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eV. Kumar expertly unpacks the impact of AI and big data on customer behavior prediction, segmentation, and forecasting, helping marketers and researchers build data-driven strategies with accuracy. Case studies and applied examples illuminate the effectiveness of these new methodologies, showing readers how to implement them in a fast-paced market environment. This book is ideal for students, researchers, and professionals seeking to adopt contemporary research methods and gain an edge in a rapidly evolving marketing landscape.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e V. Kumar,Vibrant Publishers\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1636513158\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781636513157\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Vibrant Publishers\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/15\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 372\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.09lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.77d","brand":"V. Kumar","offers":[{"title":"Paperback","offer_id":47427595370751,"sku":"9781636513157","price":90.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_5f2ab1cf-9210-4ac5-aa54-d651dbd329c7.jpg?v=1761580362","url":"https:\/\/www.whiterainbookhouse.com\/products\/marketing-research-v-kumar-9781636513157","provider":"WR Book House","version":"1.0","type":"link"}