{"product_id":"marketing-robert-murdick-9781423239918","title":"Marketing: A Quickstudy Laminated Reference Guide","description":"Students can use this reference tool to stay sharp and make the grade in the required (core) marketing course, while professionals, entrepreneurs and corporate players can keep concepts and details handy in the busy working world. This big-picture view of marketing's most important core concepts includes the details behind those concepts in clear, concise and easy to review sections. Expertly written and designed to offer more answers per page than any source available, in 6 laminated pages you can quickly review to boost that test score or refresh your memory. Non-marketing majors in business will find this guide extremely useful dealing with marketing discussions and marketing teams to get the most out of any company marketing endeavor. \u003cbr\u003e 6 page laminated guide includes: \u003cul\u003e\n\u003cli\u003eCore Concepts\u003c\/li\u003e\n\u003cli\u003eMarketing Perspectives \u003cul\u003e\n\u003cli\u003eKey Marketing Perspectives to Guide Marketers\u003c\/li\u003e\n\u003cli\u003eThe Marketing Environment\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003eThe Role of Marketing\u003c\/li\u003e\n\u003cli\u003eCross-Cultural Marketing\u003c\/li\u003e\n\u003cli\u003eTarget Markets\u003c\/li\u003e\n\u003cli\u003eMarket Segmentation\u003c\/li\u003e\n\u003cli\u003eProducts \u003cul\u003e\n\u003cli\u003eGoods, Services\u003c\/li\u003e\n\u003cli\u003eTotal Product, Consumer Products\u003c\/li\u003e\n\u003cli\u003eOrganizational or Industrial Products\u003c\/li\u003e\n\u003cli\u003eProduct Development \u0026amp; the Product Life Cycle (PLC)\u003c\/li\u003e\n\u003cli\u003eBranding\u003c\/li\u003e\n\u003cli\u003eProduct Mix Strategies\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003eCommunications in Marketing \u003cul\u003e\n\u003cli\u003ePersonal Selling\u003c\/li\u003e\n\u003cli\u003eManaging the Sales Force\u003c\/li\u003e\n\u003cli\u003eAdvertising, Advertising Techniques\u003c\/li\u003e\n\u003cli\u003eSales Promotion\u003c\/li\u003e\n\u003cli\u003ePublic Relations\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003eSocial Media \u0026amp; Online Content \u003cul\u003e\n\u003cli\u003eOnline Content\u003c\/li\u003e\n\u003cli\u003eBig Data \u0026amp; Social Media Analytics\u003c\/li\u003e\n\u003cli\u003eOpinion Leaders \u0026amp; Social Media Influencers\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003eDistribution: Channels \u0026amp; Logistics \u003cul\u003e\n\u003cli\u003eChannel of Distribution\u003c\/li\u003e\n\u003cli\u003eRetailing, Wholesaling or Wholesale Trade\u003c\/li\u003e\n\u003cli\u003eMarketing Logistics Management: Physical Distribution\u003c\/li\u003e\n\u003cli\u003eConsumer Privacy \u0026amp; Security\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003ePurchasing Decisions \u003cul\u003e\n\u003cli\u003eCommercial \u0026amp; Industrial Market Purchase\u003c\/li\u003e\n\u003cli\u003eMarket \u0026amp; Consumer Purchase\u003c\/li\u003e\n\u003cli\u003eThe Adoption Process\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003eMarketing Research \u0026amp; Decision Making \u003cul\u003e\n\u003cli\u003eMarketing Research Process\u003c\/li\u003e\n\u003cli\u003eTypes of Research, Sources of Data\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003ePrice Determination \u003cul\u003e\n\u003cli\u003ePricing Objectives\u003c\/li\u003e\n\u003cli\u003ePricing Methods in Practice\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003eNonprofit Marketing\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Robert Murdick, Ruth Thaler-Carter\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1423239911\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781423239918\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Quickstudy Reference Guides\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/01\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 6\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Other\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.30lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.90h x 8.30w x 0.10d","brand":"Robert Murdick","offers":[{"title":"Other","offer_id":43991978541311,"sku":"9781423239918","price":6.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_6cf01e01-0eda-4af8-9f3b-3de13740d07e.jpg?v=1683313339","url":"https:\/\/www.whiterainbookhouse.com\/products\/marketing-robert-murdick-9781423239918","provider":"WR Book House","version":"1.0","type":"link"}