{"product_id":"marketing-sales-illusions-peter-cramer-9783982617718","title":"Marketing \u0026 Sales - Illusions and Solutions: Discover the future of MICE Sales. Solutions instead of Illusions. Tips and innovative Strategies. Get re","description":"\u003cp\u003eIn an ever-evolving world where digital transformation reshapes every facet of the business sphere, the MICE sector stands at a pivotal juncture. Traditional customer engagement and sales strategies are being upended by novel technologies, shifting consumer expectations, and a global demand for sustainability. \u003ci\u003e\"MICE Marketing \u0026amp; Sales - Illusions and Solutions\"\u003c\/i\u003e delves into these challenges, offering a comprehensive analysis and pioneering strategies that seek to redefine success in the MICE industry.\u003c\/p\u003e\u003cp\u003eThe book aims to dispel long-held misconceptions within MICE sales, highlighting the disconnect between outdated practices and today's market needs. It focuses on unveiling practical, forward-looking solutions, including the adoption of artificial intelligence for personalized customer interactions, virtual and hybrid event formats, and an emphasis on sustainability and social responsibility in event organisation. Serving as a guide for MICE suppliers navigating the digital landscape, it presents actionable strategies for enhancing visibility, forging meaningful connections, and achieving sustainable growth by innovating and proactively addressing sector demands.\u003c\/p\u003e\u003cp\u003eWelcome to the future of MICE marketing and sales.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Peter Cramer\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 3982617715\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783982617718\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Miceboard Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/13\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 102\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.32lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.21d","brand":"Peter Cramer","offers":[{"title":"Paperback","offer_id":46384052470015,"sku":"9783982617718","price":15.09,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_2c801243-01b3-4e45-a579-39cd2c2774ec.jpg?v=1733282540","url":"https:\/\/www.whiterainbookhouse.com\/products\/marketing-sales-illusions-peter-cramer-9783982617718","provider":"WR Book House","version":"1.0","type":"link"}