{"product_id":"marketing-spark-mark-w-evans-9780994047335","title":"Marketing Spark","description":"\u003cp\u003eIn a fast-moving world, entrepreneurs and brands that tell good stories win. Brands that don't tell good stories lose.\u003c\/p\u003e\u003cp\u003eMarketing Spark is a strategic and tactical guide for entrepreneurs who want to create stories that resonate. \u003c\/p\u003e\u003cp\u003eWhat you will learn: \u003c\/p\u003e\u003cp\u003e✓Storytelling: the history and why it matters more than ever.\u003c\/p\u003e\u003cp\u003e✓Discover: identify and develop powerful brand stories.✓People: who should be telling your stories-you, your employees, influencers, media, and bloggers.\u003c\/p\u003e\u003cp\u003e✓Strategy: telling the right stories to the right people at the right time.\u003c\/p\u003e\u003cp\u003e✓Tactics: how to develop and deliver stories using different channels, including case studies, services and tools. \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eIf you're ready to capture the spotlight with better stories, you need this book\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Mark W. Evans\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0994047339\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780994047335\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Marketing Spark\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/31\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 252\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.97lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.25h x 7.50w x 0.53d\u003c\/p\u003e","brand":"Mark W. Evans","offers":[{"title":"Paperback","offer_id":44132835950847,"sku":"9780994047335","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_4ad3f929-df9e-49f7-aa8d-12374a5965e2.jpg?v=1687482599","url":"https:\/\/www.whiterainbookhouse.com\/products\/marketing-spark-mark-w-evans-9780994047335","provider":"WR Book House","version":"1.0","type":"link"}