{"product_id":"marketing-stephanie-frost-9780615325507","title":"Marketing: Unmasked: Insider's tips ] tricks for success in small business marketing","description":"Why do marketing and branding leave so many entrepreneurs completely + hopelessly confused? Unfortunately sound advice is a rare commodity in today's business world -- practically everyone you meet these days is a self-proclaimed expert looking to line their pockets at your expense. How can you possibly weed through all the noise in the marketplace? How do you discern true expertise from a sales pitch? Marketing: Unmasked lays out the fundamentals of small business branding, marketing, design, websites, and social media in a clear and honest manner, and written by industry insiders who have seen a bit of everything. - How do I name a business? - What's the difference between marketing and advertising? - Is search engine optimization a good investment? - How do I get what I want from my graphic design team? - How in the world can social media work for my business? In Marketing: Unmasked, Erik Wolf and Stephanie Frost -- small business marketing pros -- answer all these questions and more.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Stephanie Frost, Erik Wolf\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0615325505\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780615325507\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Zodo Group\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/14\/2009\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 238\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.55lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 7.99h x 5.24w x 0.50d\u003cbr\u003e\u003cb\u003eAward:\u003c\/b\u003e Axiom Business Book Awards - Bronze Medal Winner","brand":"Stephanie Frost","offers":[{"title":"Paperback","offer_id":46024668315903,"sku":"9780615325507","price":18.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_4c1448fd-3ee9-4158-9de2-7003b8d58d40.jpg?v=1723128923","url":"https:\/\/www.whiterainbookhouse.com\/products\/marketing-stephanie-frost-9780615325507","provider":"WR Book House","version":"1.0","type":"link"}