{"product_id":"marketing-strategies-for-higher-education-purnendu-tripathi-9781466640146","title":"Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices","description":"Although higher education institutes are not typically thought of as a business, colleges and universities utilize marketing strategies in order to compete for students. Information and communication technologies have enhanced and changed the nature and context of communication exchange, allowing for a broader range of competition. Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices provides different aspects of marketing management and technological innovations in all parts of education, including K-12, non-formal, and distance education. Highlighting research studies, experiences, and cases on educational marketing, this book is essential for educational planners, administrators, researchers, and marketing practitioners involved in all aspects of educational development.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Purnendu Tripathi\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1466640146\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781466640146\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Business Science Reference\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/31\/2013\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 390\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.62lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 11.00h x 8.50w x 0.88d","brand":"Purnendu Tripathi","offers":[{"title":"Hardcover","offer_id":48439272571135,"sku":"9781466640146","price":185.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_d1e7f28a-e0a9-4211-b57d-2aa84a675830.jpg?v=1777176570","url":"https:\/\/www.whiterainbookhouse.com\/products\/marketing-strategies-for-higher-education-purnendu-tripathi-9781466640146","provider":"WR Book House","version":"1.0","type":"link"}