{"product_id":"marketing-strategies-for-np-2e-barry-j-mcleish-9780470529812","title":"Marketing Strategies for NP 2e","description":"\u003cp\u003eFrom a leading expert on nonprofit marketing, the only marketing handbook a nonprofit manager will ever need-now fully revised and updated\u003c\/p\u003e \u003cp\u003eIn \u003ci\u003eSuccessful Marketing Strategies for Nonprofit Organizations, Second Edition\u003c\/i\u003e, nonprofit marketing guru Barry J. McLeish shares everything he's learned during more than two decades managing and consulting nonprofits of every shape and size. Skipping all the arcane theory and the business school jargon, he gives you clear, step-by-step advice and guidance and all the tools you need to develop and implement a sophisticated marketing program tailored to your organization's needs and goals.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eNew sections on the new media available to nonprofit marketers\u003c\/li\u003e \u003cli\u003eTechniques for analyzing your market and developing a comprehensive marketing plan\u003c\/li\u003e \u003cli\u003eMarketing strategies that will support fund-raising, promote new services, and enhance your organization's reputation and visibility\u003c\/li\u003e \u003cli\u003eMethods for developing a marketing program that reaches both the consumers of your service and the donors who support your organization\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eDo you need to breathe new life into your existing marketing department? \u003ci\u003eSuccessful Marketing Strategies for Nonprofit Organizations, Second Edition\u003c\/i\u003e gives you the tools, the know-how, and the confidence you need to succeed.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Barry J. McLeish\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0470529814\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780470529812\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/30\/2010\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 288\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.04lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.16h x 6.34w x 1.00d","brand":"Barry J. McLeish","offers":[{"title":"Hardcover","offer_id":44919644553471,"sku":"9780470529812","price":49.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_5e26a2e2-acf9-4d16-b565-bb938a9926ac.jpg?v=1710359076","url":"https:\/\/www.whiterainbookhouse.com\/products\/marketing-strategies-for-np-2e-barry-j-mcleish-9780470529812","provider":"WR Book House","version":"1.0","type":"link"}