{"product_id":"marketing-strategy-and-management-michael-j-baker-9781137025821","title":"Marketing Strategy and Management","description":"The fifth edition of \u003ci\u003eMarketing Strategy and Management\u003c\/i\u003e builds upon Michael Baker's reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to apply theoretical principles and frameworks to real-world situations.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Michael J. Baker\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1137025824\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781137025821\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Bloomsbury Publishing PLC\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/19\/2014\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 560\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 3.00lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.80h x 8.40w x 1.30d","brand":"Michael J. Baker","offers":[{"title":"Paperback","offer_id":44120910627071,"sku":"9781137025821","price":94.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_45eb700a-f284-46b6-8e5d-0a4a59c5194e.jpg?v=1687416963","url":"https:\/\/www.whiterainbookhouse.com\/products\/marketing-strategy-and-management-michael-j-baker-9781137025821","provider":"WR Book House","version":"1.0","type":"link"}