{"product_id":"marketing-strategy-orville-walker-9780078028946","title":"Marketing Strategy: A Decision-Focused Approach","description":"\u003cb\u003e\u003ci\u003eMarketing Strategy, 8e\u003c\/i\u003e\u003c\/b\u003e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross\/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The eighth edition helps students integrate what they have learned about analytical tools and the 4P's of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Orville C. Walker, John Mullins\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0078028949\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780078028946\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e McGraw-Hill Companies\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/24\/2013\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 384\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.52lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.02h x 8.07w x 0.56d","brand":"Orville C. Walker","offers":[{"title":"Paperback","offer_id":44598772695295,"sku":"9780078028946","price":253.75,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_29eece0a-fbfd-4baa-8c65-f444d5f57621.jpg?v=1702384347","url":"https:\/\/www.whiterainbookhouse.com\/products\/marketing-strategy-orville-walker-9780078028946","provider":"WR Book House","version":"1.0","type":"link"}