{"product_id":"marketing-strategy-steven-p-schnaars-9780684831916","title":"Marketing Strategy","description":"\u003ci\u003eMarketing Strategy\u003c\/i\u003e has become a classic centrist marketing text. Now, Steven Schnaars has updated and revised this clearly written, classroom-tested, and essential text to accommodate rapid changes in the business world. Combining his centrist approach to basic theory with practical real-world examples, this updated edition includes new and expanded chapters on price as a competitive weapon (with a discussion on \"everyday low pricing\" versus hi-low promotional pricing\"), speed as a strategy (including the strategic uses of computers), globalization (including the customization-standardization debate), and customer satisfaction. Throughout, Schnaars focuses on the three Cs: customers, competition, and changing market trends.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Steven P. Schnaars\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0684831910\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780684831916\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Free Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/17\/1997\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 240\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.58lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.18h x 6.14w x 0.67d","brand":"Steven P. Schnaars","offers":[{"title":"Paperback","offer_id":44120031101183,"sku":"9780684831916","price":27.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_5faf64f7-3a3b-449e-aad6-04014aaa2ea6.jpg?v=1687412191","url":"https:\/\/www.whiterainbookhouse.com\/products\/marketing-strategy-steven-p-schnaars-9780684831916","provider":"WR Book House","version":"1.0","type":"link"}