{"product_id":"marketing-strategy-v-kumar-9781636513171","title":"Marketing Strategy: Firm","description":"\u003cp\u003e\"Marketing Strategy: Firm\" by V. Kumar delivers a comprehensive exploration into strategies that elevate firm-level performance through focused marketing insights. Designed for business leaders, marketers, and management students, this book dives into real-world cases and practical models to bridge theoretical concepts with actionable strategies. Kumar, an acclaimed expert in marketing, provides frameworks for enhancing market share, building sustainable growth, and aligning firm resources with dynamic market needs. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eCovering essential topics such as brand positioning, resource allocation, and consumer segmentation, this volume emphasizes the integration of analytics and decision-making to optimize marketing outcomes. With a focus on the firm's strategic capabilities, readers gain insights into maximizing ROI, innovating in product offerings, and adapting to evolving consumer behaviors. \"Marketing Strategy: Firm\" is not just about following trends; it's about creating a long-term vision that drives organizational resilience and success in competitive markets. Equip yourself with strategies that are research-driven, adaptable, and deeply impactful. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e V. Kumar,Vibrant Publishers\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1636513174\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781636513171\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Vibrant Publishers\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/15\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 300\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.89lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.63d","brand":"V. Kumar","offers":[{"title":"Paperback","offer_id":48445474341119,"sku":"9781636513171","price":90.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_36dfc144-a198-4cdf-9e4e-947d90ddaa1a.jpg?v=1777218771","url":"https:\/\/www.whiterainbookhouse.com\/products\/marketing-strategy-v-kumar-9781636513171","provider":"WR Book House","version":"1.0","type":"link"}