{"product_id":"marketing-svend-hollensen-9781944659622","title":"Marketing: A Relationship Perspective (Second Edition)","description":"Marketing: A Relationship Perspective is back for a second edition and continues to set a benchmark for achievement in introductory marketing courses across Europe. It is a comprehensive, broad-based, and challenging basic marketing text, which describes and analyzes the basic concepts and strategic role of marketing and its practical application in managerial decision-making. It integrates the 'new' relationship approach into the traditional process of developing effective marketing plans. The book's structure fits to the marketing planning process of a company. Consequently, the book looks at the marketing management process from the perspective of both relational and transactional approach, suggesting that a company should, in any case, pursue an integrative and situational marketing management approach. Svend Hollensen's and Marc Opresnik's holistic approach covers both principles and practices, is drawn in equal measure from research and application, and is an ideal text for students, researchers, and practitioners alike.PowerPoint slides are available for all instructors who adopt this book as a course text.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Svend Hollensen,Marc Oliver Opresnik\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1944659625\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781944659622\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Co-Published with World Scientific (Us)\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/10\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 520\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.35lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.70h x 6.50w x 1.30d","brand":"Svend Hollensen","offers":[{"title":"Hardcover","offer_id":48175481225471,"sku":"9781944659622","price":78.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_670f9d60-82b3-4264-951b-e203d2e6e34d.jpg?v=1771334008","url":"https:\/\/www.whiterainbookhouse.com\/products\/marketing-svend-hollensen-9781944659622","provider":"WR Book House","version":"1.0","type":"link"}