{"product_id":"marketing-technology-ediz-edip-akzay-9781398625273","title":"Marketing Technology: Integrating Martech for Transformational Marketing","description":"\u003cp\u003e\u003cb\u003eHow can marketers adapt to and use emerging technologies in their marketing strategies? In this textbook, key technologies and innovations are explored to help students understand and develop impactful and innovative marketing strategies and campaigns.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eIn today's world where digital platforms and technological advancements are at the forefront, marketers should not only understand these tools but also apply them to create engaging, innovative strategies. Using the comprehensive approach in \u003cb\u003e\u003ci\u003eMarketing Technology\u003c\/i\u003e\u003c\/b\u003e, upper-level undergraduate and postgraduate students will be well-equipped to apply the knowledge and skills in developing innovative marketing strategies. \u003cp\u003e\u003c\/p\u003eFeatures include: \u003cbr\u003e- Chapters covering the entire spectrum of modern marketing, from the integration of AI and machine learning to the use of blockchain for transparency and trust in marketing.\u003cbr\u003e- Guidance on how to create immersive customer experiences using AR and VR, optimize campaigns with IoT data, and enhance engagement through voice search, smart speakers and devices.\u003cbr\u003e- Exploration of the latest trends and tools, including programmatic advertising, marketing automation, and neuromarketing.\u003cbr\u003e- Examination of the ethical considerations of using these technologies, ensuring that readers can navigate the complexities of modern marketing responsibly.\u003cbr\u003e- Online resources of lecturer slides, practical tasks and downloadable templates.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Ediz Edip Akçay\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1398625272\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781398625273\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/24\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 384\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover","brand":"Ediz Edip Akçay","offers":[{"title":"Hardcover","offer_id":47611672232191,"sku":"9781398625273","price":204.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_38777210-8403-4f22-bbe2-78ce42df8a61.jpg?v=1764515315","url":"https:\/\/www.whiterainbookhouse.com\/products\/marketing-technology-ediz-edip-akzay-9781398625273","provider":"WR Book House","version":"1.0","type":"link"}