{"product_id":"marketing-telecommunications-services-karen-g-strouse-9781580530156","title":"Marketing Telecommunications Services: New Approaches for a Changing Environment","description":"Provides both novices and veteran marketing professionals with guidance in developing the most effective marketing strategies, improving market readiness, and increasing profitability in the telecommunications services marketplace. Coverage of fundamental marketing concepts is given, along with insight into the marketing activities of telecommunications carriers; descriptions of the changes caused by deregulation; and implementation instructions for marketing strategies in channel selection, entry, market segmentation, and pricing. The text also covers the sophisticated computer technologies available to help implement powerful marketing strategies.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Karen G. Strouse\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 158053015X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781580530156\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Artech House Publishers\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/01\/1999\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 337\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.45lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.38h x 6.35w x 1.08d","brand":"Karen G. Strouse","offers":[{"title":"Hardcover","offer_id":46767088566527,"sku":"9781580530156","price":64.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_a80524b8-6e97-48e0-bb69-b99c74f17866.jpg?v=1744168830","url":"https:\/\/www.whiterainbookhouse.com\/products\/marketing-telecommunications-services-karen-g-strouse-9781580530156","provider":"WR Book House","version":"1.0","type":"link"}