{"product_id":"marketing-the-21st-century-library-debra-lucas-alfieri-9781843347736","title":"Marketing the 21st Century Library: The Time Is Now","description":"\u003cp\u003eAlthough the 21st century library is competing with numerous web-based resources, its clients can benefit from using its research assistance, physical and online holdings, and physical space, so they need to understand what the library offers. \u003ci\u003eMarketing the 21st Century Library\u003c\/i\u003e systematically and concisely teaches students and practitioners how to and why they should market and promote academic libraries. Librarians need to use marketing not only to advertise and promote resources, but also to boost the profession and the role we play. The book introduces key marketing concepts, followed by the history of library marketing. Subsequent chapters guide readers through a series of tools and resources so they can create their own marketing plans, concluding with an exploration of resources, services and further readings.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Debra Lucas-Alfieri\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1843347733\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781843347736\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Chandos Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/11\/2015\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 126\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.45lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.90h x 5.90w x 0.40d","brand":"Debra Lucas-Alfieri","offers":[{"title":"Paperback","offer_id":48113736679679,"sku":"9781843347736","price":78.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_fd2bc2d6-f89a-4168-a783-6c96ceaa1b61.jpg?v=1769616980","url":"https:\/\/www.whiterainbookhouse.com\/products\/marketing-the-21st-century-library-debra-lucas-alfieri-9781843347736","provider":"WR Book House","version":"1.0","type":"link"}