{"product_id":"marketing-the-arts-and-entertainment-ronald-c-harding-9781466992283","title":"Marketing the Arts and Entertainment: Success Strategies in the Profit and Not for Profit World","description":"This workbook is designed to help newcomers to the world of performance and exhibition become successful! The secret is \"marketing know-how\" and this guide is designed to take you step-by-step through the business of finding funding, getting an affordable location, working out a budget, a game plan, and then attracting an audience who will ensure success. Whether you are a small art gallery, dance company, little theater group, comedy club, local museum, start-up opera company, or dance theater, this book is for you. It has already proven successful with all these groups as well as being successfully used by a landmark movie theater threatened with demolition, unless it paid its bills, a local PBS station faced with falling viewership and pledges, and even a zoo in one of America's best loved cities. Simply said, whatever you have to offer can be marketed successfully.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Ronald C. Harding\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 146699228X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781466992283\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Trafford Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/28\/2013\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 112\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.60lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 11.00h x 8.25w x 0.23d","brand":"Ronald C. Harding","offers":[{"title":"Paperback","offer_id":48444991930623,"sku":"9781466992283","price":12.06,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_423fbc67-5c1e-46de-adb1-5b82e8718b13.jpg?v=1777215905","url":"https:\/\/www.whiterainbookhouse.com\/products\/marketing-the-arts-and-entertainment-ronald-c-harding-9781466992283","provider":"WR Book House","version":"1.0","type":"link"}