{"product_id":"marketing-the-arts-anthony-rhine-9781538128954","title":"Marketing the Arts: An Introduction","description":"With limited budgets and resources, arts ventures are struggling to employ modern marketing methods to promote their events. Marketing the Arts introduces students, young professionals, and even seasoned veterans to new and refined marketing approaches--by drawing on marketing theory as it is used by huge multi-nationals, exploring such theories in the context of creative ventures generally, and the fine and performing arts specifically. \u003cp\u003e\u003c\/p\u003eThe book is designed for classroom use, but also appeals to practitioners looking to strengthen their understanding of marketing, as well as for individuals interested in selling their creations. The book addresses: \u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003emarket research\u003c\/li\u003e\n\u003cli\u003emarketing strategy\u003c\/li\u003e\n\u003cli\u003evalue creation\u003c\/li\u003e\n\u003cli\u003ebranding\u003c\/li\u003e\n\u003cli\u003ecustomer acquisition\u003c\/li\u003e\n\u003cli\u003emarket distribution\u003c\/li\u003e\n\u003cli\u003epricing strategy\u003c\/li\u003e\n\u003cli\u003esustaining customers and value\u003c\/li\u003e\n\u003c\/ul\u003e \u003cbr\u003eFeatures include: \u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDiscussion questions and classroom activities\u003c\/li\u003e\n\u003cli\u003eCase studies of real life situations\u003c\/li\u003e\n\u003cli\u003eCommentary by current professional practitioners\u003c\/li\u003e\n\u003cli\u003eCompanion website\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Anthony Rhine\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1538128950\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781538128954\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Rowman \u0026amp; Littlefield Publishers\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/13\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 274\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.90lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.62d","brand":"Anthony Rhine","offers":[{"title":"Paperback","offer_id":43983114633471,"sku":"9781538128954","price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_d76aa27d-1f59-4a56-ad79-dc70d3bb8819.jpg?v=1683264751","url":"https:\/\/www.whiterainbookhouse.com\/products\/marketing-the-arts-anthony-rhine-9781538128954","provider":"WR Book House","version":"1.0","type":"link"}