{"product_id":"marketing-the-e-business-lisa-harris-9780415965002","title":"Marketing the E-Business","description":"\u003cp\u003eE-marketing is rapidly growing in significance and is having a direct impact upon traditional marketing strategy and operations. It requires planning and innovation to make it work, implying organisational commitment and effective management, supported by appropriate technology, process and structure.\u003c\/p\u003e\u003cp\u003eFully updated to reflect the latest developments in e-marketing, \u003cem\u003eMarketing the eBusiness, Second Edition\u003c\/em\u003e unpicks the challenges of e-marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies. This updated edition features coverage of such emerging topics as: \u003c\/p\u003e\u003cp\u003e Mobile marketing\u003cbr\u003e Social networking and blogging \u003cbr\u003e E-segmentation\u003cbr\u003e Customer relationship marketing online\u003c\/p\u003e\u003cp\u003eProviding a new approach to the subject matter, this book analyses the benefits of e-marketing as a tool for improving efficiency and effectiveness rather than promising business revolution. Written in a student-friendly style and fully enhanced with such pedagogical features as topic maps, boxed examples and discussion questions, the book is ideal for use by students. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Lisa Harris,Charles Dennis\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0415965004\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780415965002\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/20\/2007\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 362\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.55lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.94d","brand":"Lisa Harris","offers":[{"title":"Hardcover","offer_id":48064978551039,"sku":"9780415965002","price":290.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_870f2d5c-989b-4287-848f-6236d7827b90.jpg?v=1768672323","url":"https:\/\/www.whiterainbookhouse.com\/products\/marketing-the-e-business-lisa-harris-9780415965002","provider":"WR Book House","version":"1.0","type":"link"}