{"product_id":"marketing-the-magic-john-delancey-9798896094425","title":"Marketing the Magic: Lessons in Story-Driven Marketing Strategy Inspired by Disney","description":"\u003cp\u003eMickey Laid Bare\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eDisney makes it seem so easy. It's the best-marketed brand in the world, and everyone wants to do what Disney does, in selling their own product or service. It's not easy. But you can do it. As long as you know it starts with a story....\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eStory is the basis of the Disney marketing machine. Disney always tells a story, and it's the story that makes the sale.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eHow can you start telling stories, the kind that will bring your brand exposure, profit, and success?\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn Marketing the Magic, John DeLancey strips Mickey to his bare essentials, looks at what makes him tick, and then builds a game plan that you can follow to put the power of Disney story-telling magic to work for you.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e John Delancey\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798896094425\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Theme Park Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/29\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 162\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.63lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.00h x 5.00w x 0.44d","brand":"John Delancey","offers":[{"title":"Hardcover","offer_id":48440640372991,"sku":"9798896094425","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_a643f3ab-e340-472e-b4f5-f12cd25a83b4.jpg?v=1777183807","url":"https:\/\/www.whiterainbookhouse.com\/products\/marketing-the-magic-john-delancey-9798896094425","provider":"WR Book House","version":"1.0","type":"link"}