{"product_id":"marketing-the-third-reich-nicholas-oshaughnessy-9781138060586","title":"Marketing the Third Reich: Persuasion, Packaging and Propaganda","description":"\u003cp\u003eIn this fascinating volume, Nicholas O'Shaughnessy elucidates the phenomenon of the Nazi propaganda machine via the perspective of consumer marketing, conceptualising the Reich as a product campaign. Building on his acclaimed \u003ci\u003eSelling Hitler \u003c\/i\u003e(2016), he uses marketing scholarship to show how propaganda and political marketing existed not merely as an instrument of government in Nazi Germany, but as the very medium of government itself.\u003c\/p\u003e\u003ci\u003e \u003c\/i\u003e\u003cp\u003eMarketing the Third Reich explores the insidious connection between a mass culture and a political movement, and how the cultures of consumption and politics influence and infect each other - consumerised politics and politicised consumption. Ultimately its concern is with the 'engineering of consent' - the troubling matter of how public opinion can be manufactured, and governments elected, via sophisticated methodologies of persuasion developed in the consumer economy. Nazism functioned as a brand, packaging almost everything with persuasive purpose.\u003c\/p\u003e \u003cp\u003eRevealing obvious parallels between Adolf Hitler's use of the living theatre of politics, and our present public-political dramaturgy, between Nazi lies and our post-truth, the book raises the chilling question: was Hitler ahead of his time? This radical, original, in-depth study will be an invaluable resource for all scholars of marketing history, political marketing, propaganda and history.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Nicholas O'Shaughnessy\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1138060585\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781138060586\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/21\/2017\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 290\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.97lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.60d","brand":"Nicholas O'Shaughnessy","offers":[{"title":"Paperback","offer_id":44075555881215,"sku":"9781138060586","price":49.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_328a5d30-3730-495d-9d4e-e0445edf434f.jpg?v=1685460124","url":"https:\/\/www.whiterainbookhouse.com\/products\/marketing-the-third-reich-nicholas-oshaughnessy-9781138060586","provider":"WR Book House","version":"1.0","type":"link"}