{"product_id":"marketing-theory-and-orientation-philip-kotler-9781636512372","title":"Marketing Theory And Orientation","description":"\u003cp\u003e\u003cstrong\u003e\u003cem\u003eLegend in Marketing by Philip Kotler: Marketing Theory and Orientations\u003c\/em\u003e\u003c\/strong\u003e is a tribute to the visionary marketing thought leader, Philip Kotler. This volume covers his seminal contributions to marketing theory and its practical applications, offering readers a robust understanding of concepts such as customer orientation, market segmentation, and marketing management.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eDesigned for both students and professionals, this book serves as a vital resource for anyone seeking to master marketing fundamentals and apply them in real-world business scenarios. With Kotler's teachings as your guide, you'll gain the knowledge and strategic insight to navigate the complexities of today's global marketplace.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Philip Kotler, Vibrant Publishers\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1636512372\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781636512372\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Vibrant Publishers\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/16\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 400\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.17lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.82d","brand":"Philip Kotler","offers":[{"title":"Paperback","offer_id":46906861617407,"sku":"9781636512372","price":90.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_47169f14-5327-4198-8738-8020b61fc3dc.jpg?v=1748771605","url":"https:\/\/www.whiterainbookhouse.com\/products\/marketing-theory-and-orientation-philip-kotler-9781636512372","provider":"WR Book House","version":"1.0","type":"link"}