{"product_id":"marketing-theory-christian-grzinroos-9781636513911","title":"Marketing Theory","description":"\u003cp\u003eMarketing Theory by Christian Grönroos offers an insightful exploration into the core foundations and evolving paradigms of marketing as a discipline. This thought-provoking book challenges traditional perspectives and introduces innovative concepts that emphasize value creation, customer relationships, and service-centric approaches. \u003c\/p\u003e\u003cp\u003eGrönroos examines the historical development of marketing theories, highlighting the shift from product-focused models to customer-oriented frameworks. He also addresses emerging trends, including the integration of digital technology and the importance of ethical marketing practices in modern business. \u003c\/p\u003e\u003cp\u003ePacked with academic rigor and practical applications, this book equips readers with the tools to critically analyze and implement effective marketing strategies. It provides valuable perspectives for students, researchers, and professionals who seek a deeper understanding of marketing principles and their relevance in today's competitive landscape. \u003c\/p\u003e\u003cp\u003eIf you're looking to strengthen your theoretical foundation while embracing innovative ideas in marketing, this essential work by Christian Grönroos is a must-read. Enhance your knowledge and transform your marketing strategies today! \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Christian Grönroos,Vibrant Publishers\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1636513913\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781636513911\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Vibrant Publishers\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/06\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 212\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.64lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.45d","brand":"Christian Grönroos","offers":[{"title":"Paperback","offer_id":48445474668799,"sku":"9781636513911","price":90.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_3e84b69d-6acb-453f-90b6-19b049a878bb.jpg?v=1777218772","url":"https:\/\/www.whiterainbookhouse.com\/products\/marketing-theory-christian-grzinroos-9781636513911","provider":"WR Book House","version":"1.0","type":"link"}