{"product_id":"marketing-through-the-ages-uwem-essia-9798266209428","title":"Marketing Through the Ages: How Global Brands and the Internet Redefined Marketing","description":"Marketing has never stood still - it evolves with every generation.\u003cbr\u003eThis second volume of Foundations of Marketing explores the turning points that reshaped the discipline in the twentieth century. From the Consumer Revolution of the 1950s-1980s, where brands became symbols of lifestyle and identity, to the rise of global marketing and the first waves of digital transformation, this book traces how marketing adapted to prosperity, criticism, technology, and cultural change.\u003cbr\u003eReaders will discover how television, global brands, and the consumer rights movement changed expectations - and how the internet, search engines, and e-commerce set the stage for today's interactive world. With clear explanations, real-world examples, and historical insights, this volume connects the past to the present, helping students, professionals, and curious readers understand why marketing works the way it does today.\u003cbr\u003eThe story doesn't end here - it only points forward to the next revolution.\u003cul\u003e\n\u003cli\u003eA must-read for students and professionals alike - connects history, culture, and practice in one seamless narrative.\u003c\/li\u003e\n\u003cli\u003eFinally, a book that explains not just what marketing is, but why it matters.\u003c\/li\u003e\n\u003cli\u003eFrom TV ads to the dawn of digital, this volume captures marketing's biggest turning points with clarity and insight.\u003c\/li\u003e\n\u003cli\u003eEngaging, practical, and richly researched - a guide that belongs on every marketer's shelf.\"\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Uwem Essia\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798266209428\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/19\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 130\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.40lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.28d","brand":"Uwem Essia","offers":[{"title":"Paperback","offer_id":48997146165503,"sku":"9798266209428","price":6.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/marketing-through-the-ages-uwem-essia-9798266209428","provider":"WR Book House","version":"1.0","type":"link"}