{"product_id":"marketing-to-seniors-michael-c-walker-9780759691162","title":"Marketing to Seniors","description":"Marketing to Seniors enveils a number of unique aspects of the senior market, including the introduction of the \"extended senior customer\" to account for the involvement of others in senior purchasing decisions. These include family, friends, advisors and health care professionals, for example.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Michael C. Walker\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0759691169\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780759691162\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e 1st Book Library\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/27\/2002\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 276\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.27lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.75d","brand":"Michael C. Walker","offers":[{"title":"Hardcover","offer_id":48453375721727,"sku":"9780759691162","price":24.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_f1eac94c-1eb0-4b61-966f-dd3ade7594b3.jpg?v=1777299910","url":"https:\/\/www.whiterainbookhouse.com\/products\/marketing-to-seniors-michael-c-walker-9780759691162","provider":"WR Book House","version":"1.0","type":"link"}