{"product_id":"marketing-to-the-aging-population-george-p-moschis-9783031130960","title":"Marketing to the Aging Population: Strategies and Tools for Companies in Various Industries","description":"Preface and Acknowledgments.- Table of contents.- Overview .- Understanding the Needs of Older Consumers.- Overview of Older Consumer Behavior.- Effectual Marketing Strategies and Tactics.- Marketing Food and Beverage Products.- Marketing Apparel and Footwear.- Marketing Housing.- Marketing Pharmaceutical and Personal Care Products.- Marketing Healthcare.- Marketing Long-Term Care.- Marketing Financial Services.- Marketing Insurance.- Marketing Travel \u0026amp; Leisure Services.- Seeking Profits by Enhancing Older Consumer Well-being.- Looking Ahead.- Index.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e George P. Moschis\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 3031130960\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783031130960\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Springer\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/07\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 345\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.51lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.81d","brand":"George P. Moschis","offers":[{"title":"Hardcover","offer_id":44123060502783,"sku":"9783031130960","price":109.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_5d2c8ddf-0f3a-4de5-b5c8-af29ad2c36f0.jpg?v=1687428691","url":"https:\/\/www.whiterainbookhouse.com\/products\/marketing-to-the-aging-population-george-p-moschis-9783031130960","provider":"WR Book House","version":"1.0","type":"link"}