{"product_id":"marketing-to-the-invisible-investor-paul-das-9781800310599","title":"Marketing to the Invisible Investor: Lessons in Digital Marketing for Financial Companies","description":"\u003cp\u003eHow do you reach the investor you never see?\u003c\/p\u003e\u003cp\u003eThis is the question that plagues the 21st century fund manager. In a world that's moved rapidly from fact-to-face meetings and events to online contact, the way funds are marketed has changed forever. \u003c\/p\u003e\u003cp\u003eIn this book, Paul Das uses his 20+ years of financial marketing experience to show you how to navigate an investor journey that, for so many, is now entirely digital. He outlines how funds can capitalise on this new reality and use digital techniques to reach prospects and clients more effectively than ever before. \u003c\/p\u003e\u003cp\u003eCovering data collection and analysis, email marketing, social media, copywriting skills, the psychology of persuasion - and lots more - this book is required reading for anyone in the fund marketing sector.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Paul Das\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1800310595\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781800310599\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e New Generation Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/13\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 120\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.64lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.00h x 5.00w x 0.44d","brand":"Paul Das","offers":[{"title":"Hardcover","offer_id":43994668859647,"sku":"9781800310599","price":91.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_e36e436d-223c-4fdd-ae1e-664eb3b04765.jpg?v=1683331498","url":"https:\/\/www.whiterainbookhouse.com\/products\/marketing-to-the-invisible-investor-paul-das-9781800310599","provider":"WR Book House","version":"1.0","type":"link"}