{"product_id":"marketing-to-win-susan-sommers-9781895589627","title":"Marketing To Win: Creating and Sustaining your Non-Profit Brand","description":"Non-profits need to differentiate themselves from the competition, build brand awareness, and increase their visibility to current and potential donors, clients and volunteers. \u003cp\u003e This book provides non-profit organizations of all sizes and natures with a framework and cost-effective tools to create, execute and evaluate a marketing communications strategy and program. It offers the strategies they need to create dynamic promotional and publicity materials; develop an online presence and personality; gain visibility through speaking opportunities, networking events, and trade and consumer show booths; and attract media attention, support and coverage.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Susan Sommers\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1895589622\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781895589627\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Civil Sector Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/12\/2013\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 258\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.00lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.00h x 7.01w x 0.54d\u003c\/p\u003e","brand":"Susan Sommers","offers":[{"title":"Paperback","offer_id":47474260082943,"sku":"9781895589627","price":37.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_9dca8498-dcd0-4bd7-9164-0cb9f72ca721.jpg?v=1762315710","url":"https:\/\/www.whiterainbookhouse.com\/products\/marketing-to-win-susan-sommers-9781895589627","provider":"WR Book House","version":"1.0","type":"link"}