{"product_id":"marketing-tourist-destinations-in-emerging-ishmael-mensah-9783030837136","title":"Marketing Tourist Destinations in Emerging Economies: Towards Competitive and Sustainable Emerging Tourist Destinations","description":"\u003cp\u003eWhile tourism is a key economic generator for many countries, emerging economies are confronted with additional challenges that those well-established destinations in North America, Australia and Europe normally don't have to contend with. The potential for terrorism, political unrest, natural disasters, accidents - not to mention epidemics - have the potential to derail tourism in emerging economies. To mitigate these risks, emerging destinations need well-coordinated management and marketing strategies. However, most texts on tourism destination marketing reflect destinations in more advanced countries. \u003c\/p\u003e\u003cp\u003eThis book acknowledges the fact that emerging tourist destinations have unique characteristics and challenges, which have implications for destination marketing. Highlighting the marketing challenges, best practices and strategies relevant to emerging economies, this book covers core topics such as image creation and branding, destination marketing during crises and pandemics, market segmentation and the travel decision making process among others. \u003c\/p\u003e\u003cp\u003eProviding up to date knowledge on an otherwise under-explored topic, this collection is ideal reading for upper-level students, researchers and policymakers. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Ishmael Mensah\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 3030837130\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783030837136\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/29\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 302\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.87lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.27h x 5.83w x 0.69d","brand":"Ishmael Mensah","offers":[{"title":"Paperback","offer_id":44074643095807,"sku":"9783030837136","price":179.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_a84d7d3c-41d3-4bce-a5b0-519102f187b6.jpg?v=1685454940","url":"https:\/\/www.whiterainbookhouse.com\/products\/marketing-tourist-destinations-in-emerging-ishmael-mensah-9783030837136","provider":"WR Book House","version":"1.0","type":"link"}