{"product_id":"marketing-unplugged-spotting-the-suman-srivastava-9789385523502","title":"Marketing Unplugged - Spotting the Elephants in the Room","description":"\u003cp\u003eMarketing Unplugged is a toolkit of new techniques that you should use to come up with your marketing strategy. This book speaks of experts who tell us that it is better to observe behaviour than to ask questions in research. This startlingly simple credo has been forgotten in the excitement of projective techniques and ever more sophisticated data analysis.\u003c\/p\u003e \u003cp\u003eThere are several other ideas that experts have come up with. This book is a combination of some of those ideas into a new narrative titled 'Marketing Unplugged'.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Suman Srivastava\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 9385523503\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9789385523502\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Cinnamonteal Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/06\/2016\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.69lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.64d","brand":"Suman Srivastava","offers":[{"title":"Paperback","offer_id":47201016742143,"sku":"9789385523502","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_39631218-0fc2-42d6-aa40-629011f5fa2b.jpg?v=1756788587","url":"https:\/\/www.whiterainbookhouse.com\/products\/marketing-unplugged-spotting-the-suman-srivastava-9789385523502","provider":"WR Book House","version":"1.0","type":"link"}