{"product_id":"marketing-warfare-jack-trout-9780070527263","title":"Marketing Warfare","description":"\u003cp\u003e\"A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon.\"­­\u003ci\u003eNewsweek\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\"Revolutionary! Surprising!\"­­\u003ci\u003eBusiness Week\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003e\"\u003c\/i\u003eChock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read.\"­­\u003ci\u003eUSA Today\u003c\/i\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Al Ries, Jack Trout\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0070527261\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780070527263\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e McGraw-Hill Companies\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/22\/1997\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 224\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.60lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.10h x 5.50w x 0.68d","brand":"Al Ries","offers":[{"title":"Paperback","offer_id":44044192678143,"sku":"9780070527263","price":22.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_3aa5792f-3df9-4f63-959b-1e6902f878ff.jpg?v=1684971453","url":"https:\/\/www.whiterainbookhouse.com\/products\/marketing-warfare-jack-trout-9780070527263","provider":"WR Book House","version":"1.0","type":"link"}